2007年7月19日木曜日

You like a SUPERIOR MACHINE?

In the Milano Salone 2007, many Japanese Designers and Japanese Companies exhibited their design products. One of the exhibiter the center of visitors attention, was "LEXUS",TOYOTA Motors premium Cars. This brand-new Japanese cars was exhibited with impressive white-colored display with the big company's capital was background. We could see their strategy to promote not only cars but also their cooperation brand and show off their storong force.



On the other hand,compared with such a big-famous stronger exhibiter, we could found out the small but very comfortable area where very modern furniture was exhibited in "Satellite Area", Who is leif.designpark ,the corroboration unit of Japanese young designers.
The displayed Chair"Tone"was made with typical Japanese style that they show the natural colors and unique design of woods itselves ,make the fine design by composting several kinds of wood veneer species .They say"The unstained natural colors of wood must result from absorbing the numerous nutrients within the soil. The diversity is amazing. Tone is an attempt at producing furniture using effectively materials and skills established in the Japanese culture." Such a simple but modern products which never rush us going a head of times.
LEXUS takes us going ahead so fast, but leif-designpark
drive us to the good old days!!

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