YASUTA Veneered Surfaces &Design, decided, on very short notice, to run a booth at LIVING & DESIGN 2010 SHOW which was convened in Osaka last month.
Our concept was “wood suggestion 2010” this time, and we would exhibit our design veneered panels inspirationally using remaining left over woods in the forest.
Our plan was to let the customers see our products with their feeling they would have when they chose their favorite cloths at a boutique.
Necessary things were wood chips to be spread on the ground, French chansons-pop music and hanger fixtures.
But, it was difficult to find enough sophisticated hangers.
At that time, my friend introduced me the company "On Off International Co.,Ltd", where they designed all the hangers by themselves and manufactured them in Japan piece by piece by taking advantage of artisan handmade skills. 
I consulted with Mr. Makoto Takumiya who was the president of the company for advice and he proposed me the design that would match my image and we decided to adopt it.
They designed and manufactured our hangers in accordance with the exhibits though it was small lot production.
Then our booth decolation image was complately done with his designed hangers.
I consulted with Mr. Makoto Takumiya who was the president of the company for advice and he proposed me the design that would match my image and we decided to adopt it.
They designed and manufactured our hangers in accordance with the exhibits though it was small lot production.
Then our booth decolation image was complately done with his designed hangers.
Mr. Takumiya represent his company "On Off international" is actively expanding his business targeting the European apparel business especially
in Milan and Paris as well as the business in Japan.
His products created from the feedback of his active development should be said as design items beyond hangers.
He said “it is my first experience to suspend the building materials”.
In his eyes, I could see the research-oriented mind to always challenge new things free from stereotypes.
On the other hand,our veneers must say that
" it is my first experience that I never expected to be hung up like clothes and must be the good article on Tree Hugger green page (^^;"
日本語訳：On the other hand,our veneers must say that
" it is my first experience that I never expected to be hung up like clothes and must be the good article on Tree Hugger green page (^^;"
先月、大阪で開催されたLIVING & DESIGN SHOW。
急遽、弊社YASUTA VS+Dもブース出展をすることになった。
今回のコンセプトは wood suggestion 2010。林地残材を利用しデザインパネルを
インスピレーティブに展示する。ブティックで服を選ぶ感覚でパネルを観てもらう企画。
必要なものは、地面に敷き詰めるウッドチップ,フレンチシャンソンの音楽、そして
ハンガー什器。
しかし、このハンガー、センスのいいものが見当たらず苦労した。
そんな時、知人から紹介されたOn Off International社。
ハンガーを全て自社でデザインし、一本一本職人技を駆使し、日本国内で製造している。
代表の内匠屋氏に相談したところ、イメージに合うデザインを提案いただき採用に至り
小ロットにも関わらず展示物に合わせてデザイン、製造していただいた。
内匠屋氏率いるOn Off International 社は、国内だけではなく欧州アパレル業界をも
ビジネスターゲットにし、ミラノ、パリでも積極的に業務を展開している。
その展開からフィードバックされる製品群はハンガーという域を超えたひとつのデザインアイテム
と称すべきものである。
”建材を吊り下げるなんて初めての経験です”
彼の目には、既成観念にとらわれず常に新しいモノにチャレンジする
探究心がみなぎっていた。
突板からしても
”ハンガーで吊り下げられるなんて初めての体験。
これってTrree Hanger・・・・？
こんなびっくり、 Tree Hugger のグリーンニュースに掲載してほしいものだ”
なんて考えてるのかもしれない(笑)。
