Know What He Is Surfing !

In 1980,Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to T-shirts that he sold along with his boards around Laguna Beach,California. His clothing design was soon developed into the beach culture and it's modern aesthetic design was became a topic of professional musician in New York and London.

STUSSY clothing was inspired by such musicians which helped to shape the brand into an international streetwear label.

Now there are several STUSSY shops are developing around Japan and every interior design is strikingly origin.

The STUSSY YURAKUCHO (design and constructed by B.C.RECORDS Inc) features the Frassiono Olivato Veneer,and it's modern aesthetic design is something in common with the origin spirit of Mr.Stussy that he started drawing the picture on the pure white shaped surfboard.

Now another shop STUSSY SAPPORO will be open soon which would also feature the epoch-making veneer design. We would expect that STUSSY would engage the big interest not only to surfers, musicians, but also to interior designers.

*Japanese 日本語訳

１９８０年　カリフォルニア　ラグナビーチのサーフボード職人のShawn　Stussy氏は彼のサインをサーフボードとTシャツに書き込み販売したところ、彼のTシャツデザインはまたたくまにビーチで評判となり、そして直ぐにニューヨークやロンドンのプロミュージシャン達の話題にもなりました。この様にSTUSSYの服はこれら世界を駆け巡るミュージシャンが好んで着用したために世界的に有名なストリートウエアとして広がりを見せ、日本でも各地で専門店が登場することになりました。店舗デザインにおいても彼の精神が受け継がれ、独特のセンスでSTUSSYブランドのイメージを作り上げています。写真のSTUSSY　有楽町店では（B.C.RECORDS Inc　デザイン・施工)では、珍しい Frassiono Olivatoの突板を採用しており、”白いサーフボードにイニシャルを書き込む”という彼のスピリッツが現れているようにも感じられます。有楽町店以外の店舗でも個性豊かな突板が採用されており、今後STUSSYはサーファーやミュージシャンの愛好者に加え、インテリア好きにも目を離せない存在になると期待をしています。